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Friday, May 22, 2009

Mormon Radio Launches

Mormon Channel, a new radio service of The Church of Jesus Christ of Latter-day Saints, launches 18 May and can be accessed via the Internet or HD radio affiliates. The newly created 24-hour, 7-days a-week format is available live online at http://radio.lds.org, but content may also be downloaded.


Broadcasts originate at Temple Square in Salt Lake City and feature a vast and varied array of programming, according to Chris Twitty, director of digital media for the Church.

“We have the responsibility to extend the messages of the Church in yet another way with the new station,” Twitty added. “We have access to all the resources of the Church in creating program content. Though it seems a daunting task to fill the airtime, we have a wealth of information that will be of interest to listeners — much of it new and never before heard or seen.”

Personal interviews with Church leaders are included in a program titled Conversations . In the initial episode, Deseret Book head, Sheri Dew, interviews Elder David A. Bednar and his wife, Susan.

Other program content includes informational packages about the ministry and teachings of Jesus Christ and the doctrines, history and news of the Church. Several planned segments focus directly on young children and teenagers.

A unique program, Into All the World , spotlights the lives of Church members in many parts of the world. “The first interview, for example, invited the stake president in Rome, Italy, to profile the members of his stake and to document their responses to the announcement that a temple will be constructed in their city,”

Additional content includes Music and the Spoken Word, the weekly radio broadcast featuring the Mormon Tabernacle Choir, as well as other choir concerts and events. Further input comes from Brigham Young University, LDS Business College, the University of Utah institute of religion, the Deseret News and Bonneville Productions.

“We’re deeply pleased,” said Bob Johnson, Bonneville International executive vice president and Salt Lake market manager, “to offer Bonneville’s broadcasting resources and industry reputation to further extend the reach and impact of Mormon Channel, a high-quality, values-oriented new product. Through our 29 radio stations in eight major markets coast to coast, we look forward to utilizing the unequalled qualities and capabilities inherent in HD radio technology to share the unique Mormon Channel content with our ever-expanding listening audiences.”



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